HUAWEI mate 9 push million yuan high-end machine market so easy to open – Sohu Technology marie digby

HUAWEI Mate 9 push million yuan high-end machine market so easy to open? Sohu technology November 3rd evening, HUAWEI held a new conference in Germany HUAWEI Mate 9, while the introduction of 5.9 inches and 5.5 inches curved screen version two. The 5.9 inch version of the HUAWEI Mate 9 4GB+64GB version is priced at 699 euros, or about 5230 yuan, while the HUAWEI Mate 9 Porsche Global Limited 6GB+256GB version is priced at 1395 euros, about 10430 yuan, HUAWEI mobile phone officially crossed the million threshold. HUAWEI launched a new large screen phone, from the current situation, it is a good time to fill the vacancy left behind by Samsung Galaxy Note7 battery problems due to the withdrawal of the market. The same is positioning high-end, HUAWEI’s high-end positioning will be recognized by the market? The rapid growth of high-end HUAWEI emboldened come from the HUAWEI emboldened from the global market. Data from the first half of this year, the situation, and the previous market expectations are similar, HUAWEI’s continued growth to a large extent benefit from the rapid growth of overseas markets. HUAWEI consumer business CEO Yu Chengdong said that in the first half of this year, HUAWEI’s overseas market growth reached 1.6 times the growth rate of the Chinese market. Among them, Belgium, Spain and other 13 European countries, the market accounted for 15% to 20%, especially in the area of more than 500 euros of high-end products significantly enhance the brand effect. According to HUAWEI’s own market data released by the countries of Western Europe and northeast European countries is now the fastest growing market; HUAWEI consumer business mobile phone product line to the president, he just said, the two market sales growth in 50% ~ 100%. This is a group of startling enough data, can succeed in mature European markets, HUAWEI has emboldened, continue in the high-end market force to create his own brand is a natural thing. Brand integration is not a panacea high-end has achieved certain results, but HUAWEI’s brand influence in the global market with Samsung and apple there is still not a small gap. Want to make a difference in the high-end market, HUAWEI must have to match the brand influence can be, and the brand in the short term is difficult to achieve a qualitative leap. Want to get a quick recognition, HUAWEI is a way to integrate the brand. For example, from the beginning of the HUAWEI P9, will cooperate with the Leica Leica in the photo, to position in the camera field, HUAWEI’s brand is not a small improvement. After tasted the sweetness, continue to use the HUAWEI Mate9 Leica blessing, and released a limited edition and Porsche cooperation curved screen Mate9, the purpose of this approach is self-evident. This brand occasion or is tied for enhance the influence of short-term there is obvious effect, but it is not the decisive factor. For example, BlackBerry has also worked with Porsche in the past, although sparked a lot of interest, but has not been able to bring the quality of the BlackBerry to change. Thus, brand integration is not a high-end o相关的主题文章: